Lead management for publishers
Every lead will carry its proof of consent: capture, checks, routing to partners and revenue in one place. Markmatix is in development.
Request P-20931
- Passing data to banks and lendersgranted
- Passing data to insurersrefused
- Profilingrefused
Text v3 · hash 9f2c…e1a0 · 03/11/2026 11:42:07
Sent to partner B
One lead, four moments
- Emailgiulia.r@…
- Phone+39 347 …
- Industryloans
- Sourcequote form
new
First it arrives from the form.
- Emailaccepts mail
- Phonemobile, IT
- Duplicatesnone in 30 days
- Score82 out of 100
verified
Then it checks itself.
- Ruleloans · north · ≥ 70
- Consentcovers partner B
- Deliverysigned webhook
- Proofattached
sent
It goes to a partner allowed to have it.
- Postbackconverted
- Accrued€18.00
- Confirmed€18.00
- Chargebacks0
converted
Finally the revenue comes back.
Example with made-up data.
Six features,
one single record.
Features
Everything here is coming soon: this is what we are building, feature by feature. "In the core" means included in the subscription; a "plugin" is switched on per publisher: email campaigns, SMS and WhatsApp and the ping-post auction are paid, and the price list will decide the rest.
Capture
- Embeddable formA script draws the form and takes on the site's style; an iframe for sites that cannot load scripts.In the core · Coming soon
- API for the forms you already haveEvery submission carries an identifier: a lead sent twice is recorded once.In the core · Coming soon
- Meta Lead Ads and TikTok Lead GenReceived in real time and recovered if a notification is lost.In the core · Coming soon
- Step-by-step profilingThe request starts at the first step; later steps open from a signed personal link.In the core · Coming soon
- Google, LinkedIn and other sourcesAdditional connectors.Plugin · Coming soon
Consent
- A record that is never editedEvery consent or withdrawal is a new line: purpose, exact text and its hash, version, date, IP, page.In the core · Coming soon
- Separate purposesPublisher marketing, profiling, passing data on by recipient or category, open and click tracking.In the core · Coming soon
- Transfer blockA lead never leaves for a recipient its consent does not cover.In the core · Coming soon
- A page for the data subjectSee, download, withdraw and erase; withdrawals reach partners automatically.In the core · Coming soon
- Trusted timestampOn the lines of the consent record.Plugin · Coming soon
Quality
- Email checksSyntax, a domain that accepts mail, domain typos, disposable addresses.In the core · Coming soon
- Phone checksInternational format and number type.In the core · Coming soon
- Rule-based scoreField consistency, duplicates, source history. The AI score that explains itself is a pay-as-you-go add-on. Never creditworthiness.In the core · Coming soon
- Quarantine for odd sourcesSpikes, the same device, forms filled too fast: the source stops and an alert goes out.In the core · Coming soon
- Live number check and SMS OTPFor partners who pay more for a verified phone.Plugin · Coming soon
Routing
- A cascade of rulesBy industry, area, score, daily and monthly caps, partner hours.In the core · Coming soon
- Exclusive or sharedChosen per industry and per partner.In the core · Coming soon
- Delivery with retriesPartner APIs, signed webhook, encrypted email, SFTP; every delivery in the log.In the core · Coming soon
- Unsold leadsStay with the publisher if consent allows; can be offered again for 7 days.In the core · Coming soon
- Real-time auction (ping post)On the same rules engine.Plugin · Coming soon
Revenue
- Postbacks per networkOne address per network protected by a secret; a repeated postback counts once.In the core · Coming soon
- Financial ledgerAccrued, confirmed, charged back, paid: every change is a line.In the core · Coming soon
- ReconciliationNetwork reports matched against postbacks: converted but unpaid, unexplained chargebacks.In the core · Coming soon
- Revenue per source and partnerWith the chargeback rate, per site, industry and period.In the core · Coming soon
- Network connectors and e-invoicingAffiliate network connectors and Italian e-invoices (SdI) to partners.Plugin · Coming soon
Telegram and AI
- One bot, the same permissionsCommands in plain language or with buttons, tied to your role.In the core · Coming soon
- Confirm before actingA summary with Confirm and Cancel; a 2FA code above a threshold.In the core · Coming soon
- An assistant over your data"How much did salary-backed loans earn in October?"In the core · Coming soon
- Alerts that cannot be mutedFraud, bounces above threshold, a partner that stops answering.In the core · Coming soon
- AI score, email copy, privacy-notice analysisPay as you go, with a monthly cap.Plugin · Coming soon
Fields for amount, term and type of job; the score looks only at data quality, never at income. The industry: Loans
The policy expiry date as a trigger: the reminder goes out on its own, 30 days before. The industry: Insurance
Standard fields for electricity and gas, with validation and versions: the connector to each supplier is written once for everyone. The industry: Energy
Standard fields for broadband and mobile, and the lead only goes to the operators its consent covers. The industry: Telecom
Born inside a publisher.
Where it comes from
Markmatix is being built to replace Mautic at an Italian personal-finance and utilities publisher that collects leads from dozens of forms and sends them to around ten affiliate networks. That publisher will be the first to use it.
How we build it
GDPR and the AI Act are design requirements, not a page at the end: every release will carry its compliance sheet, and before any sale come a data protection impact assessment and a lawyer's review.
Common questions
Can I use Markmatix yet?
No. Markmatix is in development and no feature is on sale yet. On this site we describe the features as we are designing them. If you join the waitlist we will write when early access opens, and only about that.
Who is it for?
Content publishers who earn from leads and affiliate programmes: loan, insurance, energy and telecom sites. It is for anyone who collects requests from several sites and forms, passes them to banks, insurers and operators, and has to prove, lead by lead, that consent was given.
How much will it cost?
There is no price list yet. The model is decided: a subscription per publisher with tiers of leads per month, plugins on top, and the artificial intelligence features paid as you go, with a monthly cap.
Does it replace Mautic?
It was born to do that at our first publisher, where Mautic will be switched off one function at a time, after 30 days with no calls. But Markmatix is not a Mautic clone: it is made for leads that are passed on, not for newsletters. The full comparison is on the page Markmatix and Mautic compared.
Is Markmatix GDPR and AI Act compliant?
We do not claim it: a product that does not exist yet cannot be certified. GDPR and the AI Act are requirements of the project. For example, the lead score will never assess creditworthiness, and before any sale there will be a data protection impact assessment and a lawyer's review. Whether your own processing complies still has to be checked case by case.
Where will the data live?
For sale, Markmatix will run on dedicated servers in the European Union, separate from our own websites. Each publisher will have its own data space, with separate export, erasure and backups.
Which languages?
Italian and English from day one: dashboard, Telegram bot, emails and consent texts, with one version per language.