Guides for lead managers
The rules that matter to anyone who collects leads and passes them on to partners, explained with an exact reference to the source.
The guides cover consent to marketing and to passing data on to third parties, tracking pixels in emails, artificial intelligence applied to leads, and earning from leads instead of advertising. They are signed by the Markmatix editorial team: each one cites the article or decision with a link to the official source, shows the date of its last update and is published only after review. They explain the rules in general and are not legal advice.
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AdSense alternatives
Beyond display ads there are leads and affiliate deals. How you get paid, how the work is measured and what it takes to do it properly.
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AI lead scoring and the AI Act
A score that rates the quality of a lead is not a credit score. Where the line falls under the EU AI Act, GDPR Article 22 and the UK's new automated decision rules.
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Marketing consent and leads
What makes marketing consent valid, why passing a lead to another company needs a consent of its own, and how the UK rules in PECR deal with it.
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Email tracking pixels
A pixel that records who opens an email stores and reads information on the reader's device. What that means for senders in the UK and the EU, and what to change.