Redbit
Markmatix is a project by Redbit S.r.l.s., a Rome-based company that publishes content websites and builds the tools to run them. Markmatix will be a subscription platform for publishers who earn from leads and affiliate programmes: capture, proof of consent, quality checks, distribution to partners and revenue in one place.
Today Markmatix is in development and no feature is on sale. On this site we describe the product as we are designing it.
Where it comes from
Markmatix was started to replace Mautic at an Italian personal finance and utilities publisher, which collects leads from many forms and sends them to affiliate networks. It will be the first to use it.
Mautic is designed for newsletters and marketing automation. A publisher that passes leads on to partners needs other things: proof of consent inside every lead, checks on data quality, distribution only to the partners the consent covers, and the revenue of every request. The full comparison is on the Mautic alternative page.
How we build it
The GDPR and the EU AI Act are project requirements. They apply to every feature and to every future plugin or integration. We make no compliance claims: a product that does not exist yet cannot be certified. What we can do is say how we work.
- Data protection by design (Art. 25 of the GDPR): only the data that is needed, measurement off by default, limited retention, encryption.
- A compliance sheet for every release. Each new feature, plugin or integration will have one: data processed, purpose and legal basis, retention periods, providers and transfers outside the European Union, use of artificial intelligence and its risk class. Without a checked sheet, the change does not go into the product.
- The lead score will never assess creditworthiness or insurance risk. It will assess whether the data is genuine and of good quality. Income, debts and health will not be among its signals.
- Before it goes on sale the plan includes a data protection impact assessment (Art. 35 GDPR), the contract with publishers and the list of providers that process data on their behalf, the register of artificial intelligence features, and a review by a lawyer.
In the product, Redbit will be a processor acting on behalf of publishers (Art. 28 GDPR). The publishers will remain the controllers.
This site follows the same rules
The waitlist and demo request forms record the exact text of every consent, with its version and SHA-256 fingerprint. Your sign-up only counts once you confirm it from the link we send you. Our emails are plain text, with no tracking pixels. Statistics start only with your consent. The details are in the privacy notice.
Who writes the guides
The guides are signed by the Markmatix editorial team. They explain the rules that matter to anyone who collects and passes on leads: consent, email tracking pixels, artificial intelligence. They cite the exact reference, article or decision, with a link to the official source. They are published only after review and show the date of their last update. They are not legal advice.
Contact
Redbit S.r.l.s. con socio unico, Viale della Grande Muraglia 494, 00144 Rome, Italy, VAT number IT15237911001.
For questions about the project or your data, write to [email protected]. To hear when early access opens, join the waitlist; to see the project up close, request a demo.
Updated 3 November 2026