Leads by industry
Four industries where publishers collect enquiries and pass them to lenders, insurers, energy suppliers and operators. Markmatix will have fields and rules for each.
Markmatix is in development. The features on this page are coming soon: we describe them as we are designing them.
A publisher's industries
- Loans3 partners
- Insurance2 insurers
- Energy2 suppliers
- Telecom1 operator
one rule set per industry
For each industry Markmatix will provide a schema of standard fields, with validation and versions, and each publisher will be able to add its own. With one schema for everyone, the connector to a partner will be written once and work for every publisher that deals with it. The basic rules do not change from one industry to the next: consent decides who may receive a lead, and routing blocks anyone it does not cover.
What changes is where the lines fall. In loans and insurance the AI score will assess only the quality of the data, never creditworthiness or insurance risk. In energy and telecoms, partners' phone calls matter most. None of these industries is live yet: the pages describe how we are designing them. If you collect leads with Mautic today, see Markmatix and Mautic compared.
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Loan and finance leads
For publishers who collect loan enquiries and pass them to banks and lenders: every lead will leave with its fields, its proof of consent and the revenue that comes back.
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Insurance leads
For publishers who collect quote requests and pass them to insurers and intermediaries: the policy renewal date will become a trigger, and every lead will carry its proof of consent.
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Energy leads
For publishers who collect electricity and gas enquiries and pass them to energy suppliers and brokers: standard fields, consent per recipient and a phone number checked before transfer.
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Telecom leads
For publishers who collect fibre and mobile enquiries and pass them to operators: standard fields, rules by area, and each lead sent only to the operators its consent covers.